This is Toby Cracknell (4th from left), part of the original JA Wealth "Dream Team". This photo was posted three days after JA Wealth was incorporated.
We can see below that Toby had a very close working relationship with the founders of JA Wealth, being regarded as a "business partner, a brother, and a good mentor" by Jermaine, one of the three key members of the JA Wealth team:
Toby Cracknell operated as the company's marketing director so it seems fair to assume he was a major player in the original JA Wealth team.
Would it therefore be fair-minded to infer that Toby , as marketing director, had a hand in devising the unethical scheme of dream-selling 995 GBP two-day Forex courses to low-income teenagers? Would it be safe to assume that he knew that the courses were being sold off the back of false and fraudulent claims that the founders were successful entrepreneurs? (see sections two and four)
Lets have a look at what Toby was posting about JA Wealth in his capacity as marketing director.
Firstly we have the usual dream selling: pictures of fast cars, yachts, exotic holidays and so on. Plus, of course, the frequently tweeted obnoxious shrieks about "getting fucking rich" and stuff about "bitches" that seems to be compulsory behaviour for all JA Wealth employees.
Secondly, we see Toby inducing potential students to sign up for the JA Wealth course by claiming "ALL of our students make profit". This is obviously a ridiculous claim as the Forex market is notorious for its volatility, and the consensus is that around 90% of Forex traders lose money. Is Toby financially illiterate? Or does he knowingly misrepresent the likely outcomes in order to sell his product to vulnerable people? I will let you make your own minds up about that.
As marketing director can I assume he was in charge of instigating the pyramid scheme as well?
And in charge of the decision to market the sham course at teenagers on youth radio?
Was Toby, the JA Wealth marketing director, in charge of the fraudulent testimonials that were purportedly made by satisfied customers but were actually recordings of long standing friends?
Was he aware that the directors sold themselves as the owners of a private equity firm, when JA Wealth is patently not a private equity firm.
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| Taken from Jermaine Gordon-Berry's Facebook page |
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| Taken from Joshante Amihyia's LinkedIn profile |
From the above, it seems obvious that Toby Cracknell has been either active or complicit in a whole range of unethical behaviour. What makes Toby's actions even worse, in my view, is that (like Jermaine Berry-Gordon) he comes from a wealthy family. Despite ample opportunity to make a legitimate living he instead turned to exploiting young, uneducated people to make a quick buck. The stream of pictures posted to twitter and instagram showing Toby blowing other people's money on suits, shoes and rented Rolexes confirm that in addition to being a petty shyster, he is also a painfully crass, self-obsessed narcissist - and I hope it is these traits that catch the attention of any potential employer or business partners in the future.
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UPDATE:
Naturally, like all the other members of JA Wealth, Toby Cracknell has very little real work experience to add substance to his flash suits and his photograph of a Rolex. The only 'job' he has listed on his CV is "Independant Consultant" at Arbonne International. Sounds rather grand, right? The reality is less grand. Arbonne itself seems to be dogged by rumours that it is a pyramid scheme (read this in the Daily Mirror or this or this or failing that just Google "Arbonne scam"), and their consultants appear to be nothing more than unpaid freelancers who are encouraged to sell Arbonne's skincare range to their friends and family.
It is probably not coincidental that Toby Cracknell's mother is also an Arbonne consultant. This appears to leave Toby's CV as a spell as "marketing director" at JA Wealth, and a non-job at Arbonne International - no doubt organised by his mother.
So then, is Toby Cracknell a young, inspiring business leader whose financial advice you would trust? Or is he a charlatan? Make your own mind up.
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